Packages

Silver package

This package combines a course on recruitment marketing with employee ambassador programs. It’s designed for individuals currently or soon-to-be involved in recruiting for open positions. The course aims to optimize recruitment activities, making it easier to generate interest from talented individuals to work for the company and effectively reach the target audience with job postings.

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You will learn how to effectively create job ads, career pages, and career videos. The course will guide you through streamlining talent acquisition using the classic SEE-THINK-DO(-CARE) marketing framework, identifying related activities for each stage, and tracking relevant KPIs. Additionally, you will receive helpful guides on growing your talent pool, incorporating newsletters and systematic community building into your recruitment activities, and more! Plus, you’ll have the opportunity to apply these strategies through the activities of your company ambassadors.

This package includes over two hours of instructional videos, along with supplementary materials and specialized webinars.

Ambassador programs

  • The importance, benefits and its role in the communication mix
  • Formats of employee ambassador activities
  • Preparations before launching the program
  • Concept and strategy of those programs
  • Selection of employee ambassadors
  • What to do before launching the program
  • Ongoing coordination and management of employee ambassadors
  • Measurement and evaluation of ambassador activities
  • Rewarding employee ambassadors
  • How the company can support ambassadors
  • Content topics for publication
  • Examples of employee ambassador programs in practice

Recruitment marketing

  • The basics and explanation of HR marketing and its role in employer branding
  • Implementing recruitment marketing strategies
  • Setting recruitment marketing objectives and strategy
  • Defining and engaging your target audience
  • Target group expansion and proxy targeting techniques
  • Enhancing candidate experience and optimizing the candidate sourcing process
  • Crafting effective job advertisements
  • Designing engaging career pages
  • Utilizing the power of career videos
  • Optimizing application forms for better conversion
  • Methods of creating and nurturing a talent pool
  • Understanding the recruitment marketing funnel in SEE and THINK phases
  • Strategies to drive traffic to job postings and career pages
  • Building online communities for talent engagement
  • Integrating newsletters into recruitment campaigns effectively
  • Leveraging employee ambassador programs for recruitment
  • Metrics and tools for measuring the success of recruitment marketing efforts
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