Courses

HR Marketing

HR or Recruitment marketing is now a fairly common discipline based on the cooperation of HR and marketing departments. It promotes the company as an employer, helps attract and retain the best talent, and contributes to building a strong and positively perceived employer brand.

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What will you learn in this course?

  • The basics and explanation of HR marketing and its role in employer branding
  • Implementing recruitment marketing strategies
  • Setting recruitment marketing objectives and strategy
  • Defining and engaging your target audience
  • Target group expansion and proxy targeting techniques
  • Enhancing candidate experience and optimizing the candidate sourcing process
  • Crafting effective job advertisements
  • Designing engaging career pages
  • Utilizing the power of career videos
  • Optimizing application forms for better conversion
  • Methods of creating and nurturing a talent pool
  • Understanding the recruitment marketing funnel in SEE and THINK phases
  • Strategies to drive traffic to job postings and career pages
  • Building online communities for talent engagement
  • Integrating newsletters into recruitment campaigns effectively
  • Leveraging employee ambassador programs for recruitment
  • Metrics and tools for measuring the success of recruitment marketing efforts

In this course, you will learn to understand recruitment marketing and apply classic marketing methods to recruitment. We’ll explain how to devise recruitment campaigns, improve the candidate experience, select appropriate communication platforms, build communities and talent pools, incorporate newsletters into recruitment strategies, and much more. In short, we’ll discuss how you can collaborate more effectively with your marketing department to cultivate an attractive employer brand image, attract a larger pool of quality candidates, and ideally position yourself as the top choice for individuals contemplating a job change.

You will be guided through the course by Ing. Petra Vrbová, Ph.D., an experienced marketer and coordinator of a number of ambassador programs, who had the opportunity to implement them in multinational companies. She will share with you her own tips, tricks and best practices.

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References

Thanks to Petra, we have managed to take our and our clients’ HR to a whole new level. She has helped several of our clients develop a career page on the web and create meaningful social media recruitment campaigns. Her guidance is comprehensive and wonderfully structured. You can tell she knows her industry perfectly. I highly recommend working with her even for smaller companies. It’s much better to take advice than to muddle through on your own and try what works and doesn’t work.


Barbora Teplanová, Account director v Prime Production

Petra is one of the greatest professionals I have had the privilege of working with in my years in marketing! Her dedication and willingness to share her expertise in every situation is truly inspiring. If you have the opportunity to collaborate with Petra, I highly recommend it.


František Lorenc, Online marketing consultant

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