Packages

Gold package

With this package, you combine a course on employer branding, recruitment marketing and corporate ambassador programs for one price!

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You will gain a comprehensive understanding of the employer brand from a broader perspective, encompassing all its elements. You will learn strategies to enhance the attractiveness of your employer brand and raise awareness through the activities of your corporate ambassadors. Additionally, you will master the creation of job ads, career pages, and career videos.

The course will guide you through streamlining talent recruitment using the classic SEE-THINK-DO(-CARE) marketing framework, identifying relevant activities for each stage, and tracking key performance indicators (KPIs). You will also receive valuable guides on growing your talent pool, incorporating newsletters and systematic community building into your recruitment activities, and more!

This package includes nearly four hours of instructional videos along with supplementary materials and specialized webinars.

Ambassador programs

  • The importance, benefits and its role in the communication mix
  • Formats of employee ambassador activities
  • Preparations before launching the program
  • Concept and strategy of those programs
  • Selection of employee ambassadors
  • What to do before launching the program
  • Ongoing coordination and management of employee ambassadors
  • Measurement and evaluation of ambassador activities
  • Rewarding employee ambassadors
  • How the company can support ambassadors
  • Content topics for publication
  • Examples of employee ambassador programs in practice

Employer branding

  • The basics of employer branding
  • The relationship between recruitment marketing and employer branding
  • The importance of employer branding
  • The role of individual departments in employer branding
  • The 12 brand archetypes and how to use them in employer branding
  • Candidate persona identification
  • Employer branding analysis
  • Setting goals and KPIs
  • Defining and establishing EVP (Employer Value Proposition)
  • Employer brand identity
  • Communication strategy
  • Informing the company's management
  • Brand engagement and employee ambassador programs
  • How to measure employer brand development
  • Campaign planning and employer branding basics

Recruitment marketing

  • The basics and explanation of HR marketing and its role in employer branding
  • Implementing recruitment marketing strategies
  • Setting recruitment marketing objectives and strategy
  • Defining and engaging your target audience
  • Target group expansion and proxy targeting techniques
  • Enhancing candidate experience and optimizing the candidate sourcing process
  • Crafting effective job advertisements
  • Designing engaging career pages
  • Utilizing the power of career videos
  • Optimizing application forms for better conversion
  • Methods of creating and nurturing a talent pool
  • Understanding the recruitment marketing funnel in SEE and THINK phases
  • Strategies to drive traffic to job postings and career pages
  • Building online communities for talent engagement
  • Integrating newsletters into recruitment campaigns effectively
  • Leveraging employee ambassador programs for recruitment
  • Metrics and tools for measuring the success of recruitment marketing efforts
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