Courses
Employee ambassador
programs
Authenticity and promotion of the employer’s brand through “referrals” and higher engagement on social media posts from private profiles compared to company profiles are the primary reasons why involving employee brand ambassadors is so popular.
What will you learn in this course?
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The importance, benefits and its role in the communication mix
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Formats of employee ambassador activities
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Preparations before launching the program
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Concept and strategy of those programs
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Selection of employee ambassadors
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What to do before launching the program
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Ongoing coordination and management of employee ambassadors
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Measurement and evaluation of ambassador activities
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Rewarding employee ambassadors
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How the company can support ambassadors
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Content topics for publication
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Examples of employee ambassador programs in practice
In this course, we will discuss what exactly employee ambassador programs are and what they entail. You will learn how to successfully start such a program, what steps you should take in the preparation phase and how to work with ambassadors on an ongoing basis. We will also look at methods for measuring the impact of their activities and how to reward ambassadors for their activity. You will also get advice and tips on what content ambassadors can share and show you real examples of successful ambassador programs at companies like Starbucks, Reebok and Adobe.
You will be guided through the course by Ing. Petra Vrbová, Ph.D., an experienced marketer and coordinator of a number of ambassador programs, who had the opportunity to implement them multinational companies. She will share with you her own tips, tricks and best practices.
References
Petra is not only super nice, but she has great experience and always has “fresh” news from her field. She is constantly working on herself and training. At the same time, she is able to pass on her know-how to other colleagues, always giving advice and help. I had the privilege to work with her on an interesting, new project of the employee ambassadors program in our company.
Jana Hornová, Senior RPO Consultant
Petra has experience with overlap and marketing flair. With wise insight, she can pass on all of the above and captivate others in the team. I’ve come to know her as someone who thinks strategically and from a bird’s eye view. All of this goes hand in hand with her authentic personality, making the person next to her feel like an equal partner walking towards the same goal. At GoodCall, she helped our non-RPO team become more visible and set up the perfect ambassador program, which is currently in full swing. Thank you very much for your support and for sharing at least a small part of your know-how with warm openness.
Dominika Radová, RPO Consultant